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Brands to watch Boy climbing on fence
CWB editor Laura Turner selects the must-have collections to get in-store.


Australian sleepwear label G. Nancy offers organic and ethically made long and short pyjama sets and nighties for children aged three months through to 10 years. Timeless design and durability are some of the label’s core values, alongside a muted colour palette and enchanting, illustrative prints. All G. Nancy pyjamas are made from locally knitted GOTS-certified organic cotton jersey, printed with the softest water-based inks and manufactured within Australia. Available in the UK via Little Icons childrenswear agency.


Brands to watch Toddler in brogues


Established in Melbourne, Australia, in late 2016, new children’s shoe brand Anchor & Fox launched its first collection to market in March. Created by a mother of two, it provides vintage-inspired styles such as T-bar shoes and brogue boots targeted towards ages 1-5 years. Available in a variety of colours, all of the brand’s shoes are produced from genuine cow leather and feature the Anchor & Fox logo on the insole. Plans for the brand include establishing UK stockists and potentially expanding into clothing, offering a small number of boutique pieces each season.


Brands to watch Mother and child playing


New British adults’ sleepwear brand Great & Small Clothing has launched a coordinating junior brand named Tinies. Now catering for the whole family, Great & Small Clothing taps into the popular twinning trend with its pyjamas for 18 months up to extra-large adult sizes. For added gift appeal, the Tinies collection also includes bibs and blankets. In terms of design inspiration, the brand embraces woodland and nature themes, with foxes, bears and squirrels all featuring. For the festive season, it has teamed with the multi-award winning toy Elf for Christmas to create Christmas Eve pyjamas.


Brands to watch Boy in window putting jumper on


Launched for a/w 17, Wonderers is a new British childrenswear brand for boys and girls aged 3-10 years. The label’s heart and soul is in knitwear and fun yet sophisticated use of colour, with designs including pop colours and playful stitches. All of the knits, which include jumpers, cardigans, jumper dresses and scarves, are made in the UK using 100 per cent natural fibres and no blends. In order to cement itself as the go-to brand for knitwear, Wonderers is jumping straight to a/w 18 for its second collection, which will also include lighter jersey everyday pieces. The first summer collection will be released for s/s 19.


Brands to watch Boy holding high top trainer


Rooted in family heritage and quality craftsmanship, Portuguese men’s footwear brand Wolf & Son was established in 2013, introducing a junior line for boys in 2015. Styles in the Junior line are identical to the men’s, produced with the same raw materials and construction techniques across Classic, Signature, Casual and Sport ranges. Available in sizes 28-39 EUR, there are approximately 10 different junior shoe models per collection, all available in a colour palette of up to six different tones. Key styles – all named after wolf breeds – include the Albus leather Oxford, Pallipes toecap ankle boot and Lycaon hi-top boots.


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