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5 Brands to watch - Girl in peach top with black lip prints
CWB editor Laura Turner selects the must-have collections to get in store.


Established in 2015 and offering a stylish yet unconventional look, Little Man Happy is a kids’ fashion brand for 0-12 years. Highlights include organic items for boys and girls that combine plains with shiny designs, focusing highly on the materials used and the processing selection. The collection, which comprises approximately 65-85 pieces, includes sweaters, jumpers, pants, leggings, shirts, skirts, dresses, hoodies, coats and bombers. The clothing is all standard 100 by Oeko-Tex and comes straight from the heart of the label’s studio in Berlin, Germany. Available in the UK via Vida Kids from a/w 18.


Young boy wearing blue sat on concrete steps


Launched in November, UK-based QAlpha is a mind-set brand for young creatives aged 8-14 years. Non-seasonal designs represent future trends – as opposed to fashion trends – and echo the brand’s work ethics and how it designs and creates. QAlpha only produces micro collections, two to six per year containing different items – jackets, tops, trousers, skirts, dresses and accessories – with limited editions made to order. Its first 118 PROTAGONIST collection is limited to 100, and comprises two jackets for girls and boys; sport and light versions will follow, along with accessories in February/March 2018.


Small girl in grey and cream matching outfit


Launching for a/w 18, Small Stories is a new casualwear brand for 0–5 years. Joanna Elsmore, an experienced buyer and mother, created the brand to provide an eye-catching range of clothing for boys and girls featuring exclusive prints designed by an artist. Each piece is designed to appeal to parents as much as to children, with unique prints to inspire a child’s confidence, creativity and joy. The garments, created to be highly comfortable, are designed in the UK and made in Turkey and India using premium, natural fabrics. The collection comprises cotton tops, bottoms, dresses and shirts, as well as a range of knitwear pieces.


Young boy in black coat and black bowler hat for Brands to watch


Spanish label Little Creative Factory came to be in 2011, offering timeless pieces for 0-12 years created in Barcelona workshops. Following the philosophy of “slow manufacture”, “0km” and “less is more”, the brand produces garments that allow children to grow with them, creating their own unique style and identity. Key pieces include the brand’s best-selling dresses and coats alongside jackets, sweaters, jumpsuits, tops, skirts, trousers, shorts, accessories and swimwear. Collections comprise around 300 pieces, including colour variety. Available in the UK via Vida Kids from a/w 18.


Young girl in brown tassled boots and cream tights


Fans of Amsterdam-based childrenswear brand Donsje, renowned for its shoes and accessories for babies, will be pleased to learn that a new kids’ shoe collection is launching for a/w 18. Catering for 2-5 years (EU size 23-33), the kids’ collection scales iconic Donsje baby shoe styles as well as introducing winter boots featuring the brand’s animal characters. Handmade from 100 per cent premium leather and lined with sheep’s wool, the shoes are fair trade and feature a colour palette of warm and wintery shades, including caramel, walnut and dark grey. Donsje is represented in the UK by Little Icons.



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