CWB editor Laura Turner selects the must-have collections to get in-store.
Monty & Co.
Founded in December 2016 by former menswear designer Leigh Montague, Monty & Co. is a timeless, unisex childrenswear brand for 1-6 years inspired by history, utility and heritage. The made in Britain brand offers a core collection of classic workwear garments reinterpreted for children including dungarees, overalls, boiler suits, workwear jackets and smocks. Everything is made in hardwearing fabric from 100 per cent natural fibres such as denim, twill, canvas and cord, so the garments get softer and better with age, washing and wear. Wholesale prices £24-£37.
Sproet & Sprout
New to the UK, having joined childrenswear agency Vida Kids this season, is Dutch label Sproet & Sprout for 0-10 years. Established last year, the brand offers a collection of printed basics including T-shirts, sweat bottoms and babygros. Offering around 80 pieces per collection, Sproet & Sprout uses a serene colour palette of basic colours. All of its prints are drawn by hand, leaving room for ‘perfect imperfections’ that bring the designs to life. The result is a collection of unisex designs for babies and kids that aren’t polished and slick, but edgy, adventurous and fun. Wholesale prices €10-€40.
www.sproet-sprout.com / www.vida-kids.co.uk
Mimi & Lula
Mimi & Lula is a new London based kids’ accessories brand for 3-10 years offering bags, hair accessories, jewellery and dress-up, with a stationery range coming soon. The styling of the range is deliberately diverse to reflect the varied tastes and style choices of young girls. With 120 options, expect to find everything from sequin covered wings and pom-pom necklaces through to glittery dinosaur bags. Other highlights include everyday hair clips designed to stay in all day and a range of gift-led sterling silver and 14k gold plated jewellery packaged in branded boxes. Wholesale prices £2.50-£17.50.
Lea & Jojo
Established this year, Lea & Jojo is a new Swiss brand specialising in children’s raincoats, which combine quality, ecological awareness, social ethics and safety. Catering for 18 months up to nine years, all of the brand’s raincoats feature a 100 per cent recycled waterproof polyester shell and a 100 per cent organic cotton, breathable lining. The collection is available in a choice of plain colours – dove grey, hot purple and bright green – or prints including Rainy Little Clouds, My Little Panda, Green Drops, Snow Mountains, Pink Balloons, Birds in the Sky and Little Carina Penguins. Wholesale prices on request.
Established in 2015 and designed in France, Atelier Choux offers an illustrated product range for 0–5 years. Highlights include ‘carrés’ – light, square blanket swaddles available in 20 prints and two sizes – bedding and bibs in GOTS certified organic cotton, cashmere blankets and nursery decor. The products feature illustrated landscapes by Swedish artist Mattias Adolfsson, inspired by art, architecture and storytelling. Atelier Choux offers 22 prints across its product range, with all styles continuous. Several new prints and products are introduced each year, with a new clothing line set to launch in autumn. Wholesale prices €16-€100.