This season sees Froddo add innovative new styles, leather finishes and details to its children’s footwear collection for boys and girls.
S/s 18 highlights include flower prints, baby pink and blue patent, a new lime green colourway and a large selection of vintage gold and silver styles.
New finishes include a silver spotty design on a lilac background, multi-coloured snakeskin effect and on-trend tropical prints, while new trim details include gathered leather and flowers. New fashion outsoles in white and blue are also available in selected ranges.
In terms of styles, popular stitched down classics, Mary Janes and Chelsea Boots all return with new twists and colourways. A wide selection of sandals also feature, including open and closed toe fronts and heel backs, and hidden elastic and double Velcro straps for optimum fitting adjustments.
Meanwhile, the Soft Sole range in sizes 19-30 has additional removable insoles to create extra room, thus providing two fitting options, F and G.
Froddo’s environmentally friendly pre-walkers, made from 100 per cent chrome free, vegetable tanned leather, feature non-slip outsoles and for summer are leather lined. For winter, the pre-walkers are available with sheepskin lining.
Finally, the brand’s Back to School range, which is available year-round, provides stylish, all-leather and leather lined school shoes in sizes 24-42.
Froddo’s s/s 18 collection will launch at this season’s Bubble London on 16-17 July at the Business Design Centre, Islington and will also be available to view at Moda Footwear on 6-8 August at the NEC, Birmingham.