The new s/s 18 collection from childrenswear brand Kite has launched with a focus on new styles and fabrics combined with thoughtful designs.
Inspired by the brand’s Dorset surroundings, the collection reflects what adventuring really means to children, from making dens to paddling in the sea.
Amid what’s new are Puddlepack jackets and suits, which enable children to stay outside whatever the weather. Meanwhile, an extended beachwear offer includes UV sun suits and hats and beach cover-ups.
A focus on fabrics delivers everything from broderie and seersucker stripes through to summer-ready crinkle cotton, while a new colour palette offers pops and pastels.
“We’ve poured our hearts and souls into this collection to make it our best yet,” says Kite’s product director, Jo Spragg. “It features so many great prints, from pandas to ladybirds, dragons and more. With an array of new fabrics and styles it’s looking fresh and on-trend, yet perfectly Kite. I think our customers are going to fall in love with it.”