Multi award-winning brand SweetDreamers is celebrating 10 years of its iconic, bestselling sleep aid, Ewan the Dream Sheep.

Having first hit the shelves in 2009, the brand has since sold almost 1 million Ewans. Today, Ewan is sold by over 200 UK retailers and can be found in over 30 countries worldwide.

Ewan has also amassed multiple awards over the years. This includes 10 Gold awards from the parenting industry, including Mother & Baby and Made for Mums.

Ewan the Dream Sheep mimics the comfort of the womb with a soft pink glow and soothing sounds; including an actual recording of a heartbeat and womb.

The Ewan Deluxe version, meanwhile, features a smartCRY function. This ensures Ewan automatically activates when a baby stirs.

Commenting on the milestone is Ewan the Dream Sheep’s inventor and mum of six, Lynda Harding. “Knowing that my idea, born out of my own personal experience of endless sleepless nights, has now become a life saver to so many families makes all those years of research and hard work worth it.

“I’m just so grateful to all the Ewan fans out there and for everyone who has helped along this extraordinary 10-year journey. I look forward to the next 10 years as we continue to develop Ewan to make him the best he can be, as well as launching even more exciting products from the SweetDreamers family.”