This month sees American changing bag brand Ju-Ju-Be launch its first ever collection dedicated to men.
The XY Collection, which launches on 15 August via Ju-Ju-Be Europe’s website, comprises a range of bags designed to be rugged but also finely tailored, combining fashion with high quality materials and smart technology.
Although simply designed, bags in the XY Collection include a variety of features, plus they are all machine washable and stain resistant.
A contemporary take on the traditional messenger bag, the XY Helix includes a hidden back pocket, two interior insulated bottle pockets, a memory foam changing pad and a detachable and adjustable strap with memory foam shoulder pad.
The XY Base, meanwhile, offers a classic and simple backpack style comprising a memory foam changing pad, internal insulated bottle pocket, front dual zip pockets – including a felt-lined tech pocket to protect mobile phones from being scratched – several internal pockets, an ergonomic shoulder strap with padding and a “cooling” back panel, which uses wicking tricot fabric to minimise sweating.
Designed for everyday use, medium-sized backpack the XY Vector includes several front pockets, ultra-tall bottle pockets for easy access, an ergonomic shoulder strap with padding, a tech pocket, a “cooling” back panel, internal organisational pockets and a memory foam changing pad.
For travelling, there is the XY Hatch. Highlights include a top pocket large enough to accommodate a change of clothes or lunch, hidden features and pockets throughout – including a tech pocket – a memory foam changing pad that can also be used for storing an iPad or tablet, magnetic clasps, an ergonomic shoulder strap with padding and a sternum strap, a “cooling” back panel and zip fastened bottle pockets that double-up as storage for sunglasses, toys and other essentials.
Finally, the XY Clone offers a weekend bag option. Based on Ju-Ju-Be’s bestselling BFF bag, it offers plenty of space for parenting essentials including gusseted bottle pockets, a memory foam changing pad, dual front pockets, a tech pocket and magnetic closure bottle pockets.