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Continued strong trading for Joules through Christmas period

British lifestyle brand Joules has released the Christmas trading performance of its retail business for the seven-week period to 7 January 2018, seeing total retail sales up 19.2 per cent against the comparable period last year.

Strong performance over the Christmas period was driven by continued growth across both the brand’s store and ecommerce channels.

Retail gross margin, over the same period, is expected to be in line with the prior year as the company maintained its disciplined and selective approach to promotional activity.

“The Group’s retail performance through the Christmas trading period is testament to the strength of the Joules brand, unique product proposition and customer engagement,” says Joules CEO, Colin Porter.

“Both stores and ecommerce channels delivered good growth with the increasing awareness and popularity of the brand.”

Joules will announce its Interim results for the 26-week period ended 26 November 2017 on Wednesday 31 January 2018.



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