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Organised by UBM China, Cool Kids Fashion Shanghai is China’s leading children’s fashion event for trade professionals. Co-located with CBME China 2017, which is the world’s largest trade fair for baby, child and maternity product, the forthcoming edition on 19-21 July will feature a complete overview of children’s clothing and accessories for 0-16 years.

As well as playing host to over 70 fashion brands from 16 countries, the event offers business matching sessions to help facilitate trade, secure business deals and help grow business. Other initiatives for exhibitors and buyers include the Kids Fashion Design Contest Gallery. Here, aspiring designers take centre stage, with the finalists’ collections showcased at the Kids Fashion Show for final judging.

Elsewhere, Trend Forums are set to provide educational sessions offering industry experts’ fashion and business know-how, while The Kids Fashion Museum is set to showcase traditional Chinese childrenswear design and how it has influenced children’s clothing of today. Finally, the Trend Zone will present a/w 17-18 children’s fashion trends.

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