Manchester schoolwear supplier David Luke has partnered with local children’s charity Wood Street Mission on its flagship SmartStart Back to School project, which supports children living below the poverty line.
David Luke’s contribution to the project will see it provide over 2,500 children with uniform and other school necessities in time for the new school year.
The uniform will be distributed through a home delivery scheme and Back to School shop, which will open for two weeks in August. This year, there will also be two pop-up shops held in community venues in Gorton and Eccles, both areas of high child poverty.
In addition to providing the charity with logistical help to deliver the project and volunteers to run the Back to School shop, David Luke has made a £1,000 donation to SmartStart to mark the start of the new partnership and is organising fundraising activities.
“We’re very pleased David Luke have come on board to help us deliver our vital SmartStart initiative,” says Roseanne Sweeney, chief executive of Wood Street Mission. “Doing well at school is key to breaking the cycle of poverty and this scheme, which is unique, provides uniform to Manchester and Salford families who are struggling financially so that their children can fit in and engage in school.”
Kathryn Shuttleworth, managing director of David Luke, adds, “I am delighted that David Luke has the opportunity to partner with Wood Street Mission for its SmartStart project. Being a schoolwear business based in Manchester, with a very strong ethical stance in all that we do, we were enthusiastic to be involved and are also thrilled to be able to widen the reach of our environmentally-friendly Eco Uniform to the children of Manchester and Salford.”