Family footwear brand Crocs is collaborating on a special-edition line of footwear styles for women and children designed in partnership with Golden Globe Award-winning actress, producer, director, cosmetics line creator, author and mother, Drew Barrymore.
Launching globally in spring 2018, The Drew Barrymore ♥ Crocs line combines the comfort and bold colours of the Crocs brand with touches of Barrymore’s personal design style, including exclusive graphics and embellishments.
Crocs began its partnership with Barrymore in late 2016, when she joined the brand’s “Come As You Are” campaign as one of four ambassadors touting the uniqueness of individuals and inspiring everyone to be comfortable in their own shoes. Barrymore will continue in that role throughout 2018, in addition to collaborating on her new line.
“Working with Crocs as an ambassador for ‘Come As You Are’ has reinforced what I have always loved about the brand – its optimism, versatility and comfort, with a little bit of quirkiness – in a word, it’s me,” says Barrymore. “Collaborating on the Drew Barrymore ♥ Crocs line was a natural next step in our partnership. I’m thrilled to share the love I put into designing these styles with the world.”
Michelle Poole, Crocs’ Sr. vice president of global product and marketing, adds, “Drew has been hands-on in making sure that our Drew Barrymore ♥ Crocs collaboration personifies her optimistic personality, upbeat attitude and unpretentious spirit, while continuing to celebrate one-of-a-kindness through the universal feeling of love.”
The Drew Barrymore ♥ Crocs product collaboration will feature two collections of special-edition shoes for women and children. The first, available to consumers worldwide in February 2018, will include custom-designed charms on special-edition Crocs Classic Clogs, Crocband Clogs and Sloane Slides. The second, which launches in May 2018, will feature exclusive graphics on Crocs Classic Clogs, Crocband Clogs and Sloane Slides, as well as Isabella Sandals and Flips.
Both collections will be available at select stores globally and on crocs.co.uk.