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In order to grow its business through marketing, online sales and store growth, London independent baby boutique Eat Sleep Love has launched a campaign on equity crowdfunding platform, Seedrs.

Eat Sleep Love is the first baby boutique to raise funds via Seedrs, with big plans to become the challenger brand to incumbent large corporations in the next few years.

Established in 2015 by parents-of-two Laura Slater and her husband, Andrew, Eat Sleep Love provides busy, expectant parents with the time and advice they need to navigate the choice of baby products available. It does this by offering a baby shopping experience that allows customers to browse goods and receive expert demonstrations and advice during a free private appointment, covering everything from pushchairs and nursery furniture through to hospital bag contents. It then collates the full order, delivering everything in one drop, and can also assist with assembly and removal of packaging if required.



Eat Sleep Love has a showroom in Blackheath, London, an online store and a blog, which includes lifestyle articles, trends and new product road tests.

To view Eat Sleep Love’s Seedrs campaign, please click here.

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