Froddo unveils SS20 children’s footwear collection and celebrates 20th anniversary
Froddo children’s shoes, which celebrates its 20th anniversary this year, has unveiled its new s/s 20 collection.
Each season Froddo introduces new designs, colours and materials. Launching for s/s 20, therefore, includes the brand-new range of Froddo Barefoot Zero Drop shoes and sandals.
Zero Drop
Zero Drop shoes are ultra-light, flexible, comfortable and hard wearing, with 100% natural rubber outsoles and breathable insoles. Furthermore, the wider toe box ensures foot stability whilst walking and encourages the natural and healthy development of children’s feet.
The s/s 20 collection also sees plenty of shiny, glittery leather contrasting as well as a snakeskin pattern effect. New Froddo sandals include a colourful patent leather. New colours, meanwhile, include nude, coral, mint and a glittery, cool blue.
Froddo continues to improve and maximise the comfort of its sandals this season, including a Latex foam insole introduced in the older girls’ range. The sandals are extra soft, flexible and feature elastic and Velcro adjustments to provide maximum comfort. Sizes range from 25 to 40.
Furthermore, Froddo is refocusing on two ranges of boys’ leather trainers, runners and sneakers. Featuring pretend duty white outsoles and available in 12 colours, the shoes include leather linings and Velcro straps. The style is trend-led and unisex, with sizes ranging from 25 to 42. Froddo also has the same design in a black leather school shoe.
Froddo Baby Soft Sole range
Froddo’s baby first walkers feature a dual removable leather insole to create extra space inside the shoes. For s/s, styles include double strap sandals and Mary Jane shoes available in rainbow colours. Sizes range from 19 to 30.
In addition to the Baby Soft Sole range is a 100% natural rubber outsole introduced for s/s 20. The hard wearing, ultra-flexible outsole allows toddlers maximum movement while they are learning to walk coupled with extra rubber toe protection.
Froddo celebrates 20 years
Commenting on the brand’s 20th anniversary is Pauly Tong, managing director of KidsNewShoes, Froddo’s UK & Ireland representative. “We are very excited to see how this little baby has grown up so fast. It’s an amazing brand full of ambitions and with potential opportunities ahead, especially with the support from all Froddo retailers in the UK & Ireland. Thank you for all your support.”
About Froddo
Froddo children’s footwear is a premium brand designed and manufactured by Ivancica in Croatia. With over 70 years’ experience in the shoemaking industry, Froddo continues to produce stylish and comfortable children’s shoes made from premium quality leather.
The Froddo factories based in the North East of Croatia place great importance on care for the local community and the environment. All materials are Chrome VI free (no harmful chemicals) and sourced from within the EU.
Froddo works closely with specialist podiatrists to create comfortable footwear with good support for young feet so that healthy development is possible. Sizes range from 17 to 42.
For trade enquiries contact pauly.tong@kidsnewshoes.com.