Organic childrenswear brand Frugi is offering a festive range available for delivery in early October.
Accessible to current stockists looking to top-up a/w 17 pre-orders, as well as new stockists wanting to buy for the first time, highlights include a skater dress in a reindeer print, a penguin jumper and Christmas pyjama sets featuring reindeers, polar bears and snowboarding bison.
New for this year, there is also a Christmas gift for newborns in the form of a GOTS-certified organic blanket with a hood decorated with grey reindeers.
To complete the offer is a new a/w 17 gift bag featuring a fishing walrus and a diving penguin, which is still available to order, although in limited stock.
“Christmas is the biggest sales period for our retailers and we want to ensure our gift offering stands out in store,” says Frugi’s commercial director, Caroline Flood. “Fans of the brand will know the quality of our clothing is second to none, but we want to ensure the garments are visually impactful, too.
“Our Christmas collection is bright, fun and utterly adorable. We have used red, navy and grey tones to create beautiful and long-lasting clothing for the festive season, which children will love wearing.
“We are also pleased to bring back our gift bags following the amazing feedback we received from retailers last year,” she continues. “The gift bag completes a customer purchase perfectly, ensuring it will be beautifully presented and work brilliantly with our retailer’s in-store Christmas displays.”