UK organic childrenswear brand, Frugi, has opened a new flagship store at the company’s HQ in Helston, Cornwall.
The Frugi Shop stocks the full range of current season items as well as accessories, bedding and fabric by the metre.
In line with its sustainable and ethical ethos, Frugi has used recycled materials where possible inside the store.
It will also offer personalisation onsite, allowing shoppers to purchase bespoke gifts.
Frugi founders, Lucy and Kurt Jewson, hosted an exclusive pre-view store event for local customers and press on Wednesday 24 January.
The event coincided with the launch of the brand’s new s/s 18 collection inspired globetrotting and undiscovered lands.
“We are delighted to be opening a new flagship Frugi store – it feels like a real watershed moment for the brand,” says Frugi’s co-founder, Lucy Jewson.
She continues: “For all Frugi fans visiting Cornwall, our new shop will be a destination where they can enjoy the full Frugi experience in the place the brand was born.”
Founded in 2004, Frugi turned over £8m in the financial year 2016/17 and is on track to grow by 25 per cent this year.