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Ethical childrenswear label Frugi has revealed that it has raised over £79k through its Little Clothes BIG Change campaign. The brand pledged a year’s worth of help to three charities in June last year, both through donating a percentage of its profits, and through in-house fundraising events.

The final figure surpassed the brand’s targets, and will be shared between The Sick Children’s Trust, Pump Aid and Anna’s Hope. The brand’s regular beneficiaries – The Cornish Wildlife Trust and its nominated orphanage in India where its clothes are manufactured – will also benefit from the funds.

“Benefitting from Frugi’s Little Clothes BIG Change project has made a significant difference to our work, supporting thousands of families across the country with free, home from home accommodation while their child undergoes lifesaving treatment in hospital,” says Charlotte Webster, corporate partnership manager at The Sick Children’s Trust.

For Anna’s Hope meanwhile, the charitable donation was particular significant given the size and nature of the charity. “We are a small, hardworking charity that needs to raise £200k per year to help children with brain tumours,” says Carole Hughes, the charity’s director. “The support from Frugi contributed significantly to this target, as well as helping to raise awareness nationally.”

Those at the helm of Pump Aid were similarly grateful for the support, explaining that the donation had enabled them to implement help immediately where it is most needed. “The support of Frugi has allowed us to change the lives of 112 children and four care-givers through the provision of a sustainable source of water,” says Margaret Newens on behalf of Pump Aid.

Despite the massive difference it has already made to children-focused charities, Frugi is already thinking ahead to its next project, and has teamed up with awareness charity Kicks Count. Frugi will specifically aim to support the charity’s new Finding a Rainbow project, which will provide support and information to families about monitoring the movements of their unborn child in a bid to bring down the neo-natal death rate in the UK. The project will also support families who have experienced such a bereavement.

“We are very proud to be supporting Kicks Count through our Little Clothes BIG Change project this year,” says Frugi’s co-founder Lucy Jewson. “We used an app and social media to ask our customers and everyone at Frugi who we should support, and Kicks Count got the overall vote. Donating one per cent of our turnover every year is something that we are extremely proud of, and we love that fact that our loyal customers help us to achieve this.”


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