Premium knitwear brand, Genevieve Sweeney, has extended its offer with the launch of its first kids’ collection.
Catering for 6 months up 10 years, the collection is split into two capsules.
The offer comprises six knitted jumpers featuring digital prints and hand intarsia and five sets of colourful beanies and scarfs.
Made exclusively in the UK, the brand celebrates artisan skills with colourful, British spun lambs’ wool, as well as innovative technology utilising digital printing and seamless knitting.
Colour blocking, clean lines and unusual yarn blends define the aesthetic, alongside sophisticated colour palettes and gender-neutral silhouettes.
Throughout the design process, focus is placed on the garments being easy to wash and care for, as well as being soft against the skin.
Every season, the brand works with a different illustrator to create unique mark makings and to capture an unexpected playful story with a modern edge. This season, the brand collaborated with artist Florence Sweeney.
Exclusive styles are available at wholesale on request.
Launched in 2015, Genevieve Sweeney also offers knitwear and accessories for men and women.