Babycare brand aden + anais has won a Gold award in the Mother & Baby Awards.
The brand, widely known for its iconic muslin swaddling, sleeping, feeding and bath time products, won Gold in the Best Product for Newborns category for the second consecutive year for its swaddles.
“We are very excited to have once again won this prestigious award in the UK, especially since the other finalists in the category were so strong again this year,” says Pascale McBain, aden + anais’ marketing manager for Europe.
“It is wonderful that so many parents recognise the contribution our co-founder Raegan Moya-Jones made in terms of making parents’ lives easier when she first launched the swaddles.”
In 2009, that aden + anais introduced its first, extra-large, multi-use swaddle blankets to the European market, which immediately became a hit with parents.
Made using 100 per cent cotton muslin and measuring 120cm x 120cm in size, the swaddles bring together the legacy of muslin with fashion forward designs.
The Mother & Baby Awards celebrate the very best products, stores and brands at the centre of the mother and baby industry, with products in the running tested and voted for by mums.