Harrods is embarking on the most ambitious store development project in its 180 year history.
The three year project will see Harrods make investments of £200m, redesigning the store around the shopping requirements of its customers. With luxury trends being increasingly driven by demand for destination retail experiences, Harrods is making substantial investments over its 1,000,000 sq ft Knightsbridge site.
This began with the recent opening of the first stage of the redevelopment of the Grade II* listed Food Halls (pictured), continuing with the opening of the expanded Fine Watch Room in spring 2018.
Further investments through to 2020 will include the dedication of an entire floor to Menswear and Sports, an evolution of the Harrods Home department, and a large-scale expansion and investment in the Harrods Beauty Hall, which will encompass space across two floors of the store.
“As the UK’s most famous department store, Harrods is London’s shop-front to the rest of the world,” says Michael Ward, managing director of Harrods.
“Visitors from across the world visit us for a magical retail experience, and we want to ensure that we are investing in providing the most luxurious shopping destination to each and every customer.
“This ambitious store development, the most comprehensive in Harrods history, will invest in some of our most exciting retail divisions’ and redesign our store around the expectations of our discerning global customer base.” Harrods recently accounted another record year of sales and profits, with the business experiencing strong growth and total sales of over £2bn for the first time.
This was led by a strong performance across all departments in-store, such as Fine Watches & Jewellery and Fashion, as well as expanding trade online.