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The Jam Tart is a new, graphic-led children’s gift and interior lifestyle brand with a focus on typography and geometric pattern. The collection includes custom prints, wall stickers, colouring books, flash cards and banner kits.

Brand co-founders Emma Jameson and Tom Moore share design agency Dotty About Design and created The Jam Tart to showcase their love of typography, colour and product design.

“We want to create colourful, engaging spaces for children to play, grow and thrive in,” says Jameson. “I wanted to create something that would engage my daughter, Orla, and help to provide a sensory link throughout our family spaces. We like to think that our designs would feel equally at home in a nursery, living room or family snug.”



Jameson brings extensive design experience to The Jam Tart, having illustrated cards, clothing and giftware ranges for high street retailers. Her illustrations and designs have appeared on Channel 4’s Grand Designs and adorn The National Centre for Children’s Books in Newcastle.

Moore, who is responsible for creative media, has developed award-winning educational software and continues to work with galleries and schools reflecting his passion for design, education and the digital world.

“The Jam Tart is our guilty pleasure,” adds Jameson. “We share our love of good design with design conscious parents and their little ones.”

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