Daniel Shaw has been named as the new design director at Hunter.
Shaw joins Hunter from Christopher Raeburn, where he led the design studio. Working across the men’s and women’s collections, he was instrumental in delivering the London Fashion Week shows as wells as key collaborations with brands such as Rapha, Eastpak and MCM.
In his new role, Shaw will be responsible for design across all collections within Hunter Original and Hunter Field.
“I believe in Daniel we have found that very rare commodity, a designer that not only understands how to deliver design integrity, but can do it while always maintaining a commercial position and retain visibility of the consumer,” says Hunter’s creative director, Alasdhair Willis. “His key strengths lie in his relevance as a designer, his ability to deliver products that align to the respective consumer needs of both Hunter Original and Hunter Field, his commercial acumen and his overriding enthusiasm for this opportunity.”
Hunter caters for men, women and children, with its kids’ collection including wellington boots, accessories and outerwear.