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Inspired by the “ultimate globetrotting experience”, the new s/s 18 collection from ethical and organic children’s clothing brand, Frugi, includes a host of new products and characters.

In the babywear collection for 0-4 years is a new panelled body featuring an applique chest panel complete with jersey lining to prevent scratching. Other highlights include a new beach romper and fine cord bloomers with gathers, side pockets and an elasticated waist. Furthermore, the Jack Knitted Jumper has made a comeback by popular demand with an update of intarsia stripes and a small embroidered rainbow and the addition of buttons on both shoulders.

In kidswear for 2-10 years there are new culottes in three prints for girls alongside a new raglan jumper and a colour block bomber jacket with heart shape elbow patches and bold applique. For boys, colour block tops with panelling and character placements are key. New mix-and-match, two-pack pyjamas also feature for both girls and boys.



Now in its third season, Frugi’s swimwear collection continues to grow for s/s 18 with the launch of a towelling poncho for kids and a hooded towel for baby and toddler. There are also new fitted swim shorts, swimming costumes, hats and board shorts for boys and girls.

Meanwhile, the brand’s Froogli toy collection features soft toys and matching comforters in characters including a rabbit, lion and tiger. There are also sensory Froogli rattles featuring a giraffe, elephant and dinosaur.

“Our theme for this season is vast, which has allowed the imaginations of our design team run wild,” says Jeni Bolton, Frugi’s head of design. “The characters, which include camels, crocs, llamas and even unicorns, have been such fun to create and with lots of new items this season, we are very excited to show our retailers.”

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