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Young boy wearing Lilly + Sid grey fox jumper aginst bright red background

To support fast growing sales, British childrenswear brand Lilly + Sid has appointed an operations manager, events co-ordinator and head of international sales.

Driven by off-shore accounts and new store openings, 2017 marked the brand’s best trading year to date, achieving 100 per cent sales growth.

Another key development for Lilly + Sid is an exclusive collaboration with The Natural History Museum, London.

Due to launch this spring, the dinosaur themed childrenswear collection will be sold in the museum’s dedicated shopping area.

Commenting on the collaborative project, Lilly + Sid’s co-founder and creative director, Emma Hassan, says: “As parents of three children, The Natural History Museum has been a favourite family destination of ours for many years, so we were thrilled to work on a collection for them.

“It has been a real privilege to create the dinosaur collection of garments using the museum’s sources interpreted in Lilly + Sid style – bold colours and print, with unexpected design features to delight girls and boys.”


Young girl in Lilly + Sid blue denim dress with embroidered flowers


In terms of the brand’s a/w 18 collection – its largest to date – highlights include new product types and a focus on fabric interest.

Titled The Village Hall, it is inspired by the activities, flora and fauna of country life, with Best in Show animals, handcrafting and home baking all featuring.



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