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Lobella Loves is a new UK online destination for baby and toddler brands. The website, which launches in May to coincide with Mental Health Awareness Week, will donate a percentage of every sale to Cocoon Family Support, a charity that helps mothers with pre- and postnatal mental health issues. Founder Jo Love’s aim, with the help of Lobella Loves, is to raise awareness, fight stigma and help provide support.

In terms of product, the curated collection ranges from clothing, toys and party accessories through to nursery essentials and gifts for both mum and baby. Brands include Lala + Zizo, Bimble Shoes, Panda & Ping, Mini Maison, Bo & Bel, KeriKit, Squidge & Pip and Two Little Magpies.

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