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Girl on merry go round for Mini Mode

Mini Mode – London Kids Fashion Week is set to return for its fourth season, showcasing both established and emerging childrenswear designers from around the globe.

The two-day event will take place on 13-14 September 2019 during London Fashion Week. It will be hosted from the centrally located St Mary’s in Wyndham Place, York Street, W1H 1PQ.

Including both an industry and consumer show, Mini Mode will present the latest childrenswear collections on the runway. There will also be ‘see-now, buy-now’ catwalk shows, entertainment and consumer experiences.

 

Two Kids with guitar

Oscar et Valentine

 

The industry show

Held on 13 September, this show is open to industry professionals including buyers and press – who will have access to an exclusive lounge – as well as bloggers, influencers and celebrities. Attendees of this show will have the opportunity to see the latest s/s 20 collections.

The consumer show

The consumer show on 14 September, meanwhile, is open to the general public. Consisting of a matinee as well as an afternoon show, the consumer event will feature the latest see-now, buy-now collections for a/w 19. This is in addition to a selection of children’s entertainment, kids’ DJs, kid hosts, plus interviews in between the show.

 

Three children for Mini Mode story

Rock and Muse

 

The brands

The two-day runway preview will see s/s 20 and a/w 19 collections from designers including London’s award-winning children sunglasses brand Zoobug and French cashmere specialist Oscar et Valentine.

Also, USA made-to-measure custom clothing brand KICOMO by Kiara C. Morrow; Turkish luxury kids’ brand Melis Kaptanoglu Kids; London kidswear label Little People London; sustainable and gender-neutral Austrian children’s brand Me in Wien; and Latvian childrenswear label Rock & Muse.

 

Two children in sunglasses

Zoobug

 

Founded by UK childrenswear designer, Amanda Rabor, the creative mind behind global kidswear brand Isossy Children, Mini Mode is about empowering and helping children to improve their self-esteem. At the same time, it also seeks to provide a new and sustainable fashion model for the UK industry that promotes inclusivity on every level.

“Mini Mode is my little contribution to the creative economy”, says Rabor. “As a designer and business woman, I wanted to create a global platform to enable and support incredibly talented designers. As a mother, I created a platform to empower real kids who want to experience the fashion world.”

 

Young kids with attitude

Little People London

 

Mini Mode ambassadors

Having helped launch the modelling career of children from different backgrounds, Mini Mode is also announcing its ambassadors. These young, aspirational children make fashion a more inclusive world, including River Island’s face and double amputee, Daisy Dee Demetre.

Also, heart transplant receiver Grace Fincham, who went on to work with famous photographer Rankin on a national campaign for leukaemia; alopecia model Freya Hawkes; first teen plus model Lexi Gibbon; Mini Mode long-term model Che Esson; professional model Chaterine Umusu; siblings Zayn D and Zerina Zia; and Mini Mode’s newest addition, Ayisha Kassama.

 

Young girl in black dress

Kicomo

 

Giving back

Mini Mode supports the Osteopathic Centre for Children (OCC) charity and will be donating 5% of all ticket sales to raise money to support the charity and also create awareness.

The OCC provides specialist paediatric osteopathy for perinatal women, babies, children and teens on a donate-what-you-can basis. It also treats older children up to 18 years with various issues as well as supporting families with children with disabilities and learning difficulties.

For further information on the industry show contact jenny.vanderwerf@jvpublicity.com.

 

 

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