Moda Footwear, 18-20 February, NEC Birmingham
Home to dedicated kids’ footwear area Mini Moda, Moda Footwear is an unmissable destination for childrenswear buyers seeking shoe inspiration this season. CWB looks ahead to the brands within Mini Moda – and further afield throughout the wider Moda Footwear show – to bring you a sneak preview of new season style.
UNISA Stand G38
Following its successful debut at Moda Footwear in August, Spanish label Unisa returns with its popular range of women’s and girls’ shoes. Characterised by its Mum & Me focus, the collection adapts Unisa’s signature style in a way that is suitable for younger girls, incorporating pearl and military details for a girly, on-trend look. Look out for the brand’s party shoes in a range of metallics this a/w 18.
RICOSTA Stand I49
Priding itself on German precision, Ricosta offers high-quality children’s footwear for a wide range of different foot shapes and sizes. Each shoe is created to be beautifully functional, thanks to the input of orthopaedic specialists who develop each style to promote foot health for little ones. Look out for the brand’s breathable soft leather and flexible, light-sole units.
RIDER Stand H30
Riders are so popular in Brazil that the word has replaced flip-flops as a common noun. Discover why the simplest of shoe silhouettes has achieved such global success this Moda with a range designed for all the family, all year round. This season’s range for boys and girls features sports luxe-inspired styles with colour pops of neon brights throughout.
SUPERFIT Stand I20
Austrian label Superfit has been committed to producing styles that aid the healthy development of children’s feet for over 70 years. The brand specialises in creating styles that parents trust and children want to wear. This season sees the brand return to Moda with a comprehensive collection for both school and weekend wear.
PRIMIGI Stand I41
For 40 years, Italian footwear specialist Primigi has been producing innovative and high-quality products, which are exclusively conceived for every child’s well-being. This season’s shoes and boots are texturally diverse, featuring suede heart and star embellishment in a range of autumnal shades. The brand also continues its partnership with waterproof membrane Gore-Tex, which is incorporated into many of its winter styles.
IPANEMA Stand H30
Why let grown-ups have all the fun when it comes to the spirit of Brazil? Ipanema returns to Moda with shoes for all the family, including sandals and flip-flops for the coolest of kids. Rest assured that only the most flexible of materials suitable for growing feet are selected to create the brand’s bold and super-cute designs.
SUPERGA Stand H19
Maximise your store’s mini-me appeal with Superga’s irresistible range of miniature sneakers. The brand draws upon all of the hallmarks of its core adult offer – including its vulcanised rubber soles, sleek Italian styling and diverse colour palette – to create styles guaranteed to transform little ones into the coolest kid in the playground.
ECCO Stand I18
Danish footwear label Ecco returns to Moda Footwear for the third time this season, showcasing a range of quality and contemporary footwear for the whole family. The brand prides itself on ongoing innovation, from its premium leathers to its comfortable and durable soles. The brand expands on its style range this season to accommodate all aspects of life, with influences from the sport, formal, outdoor and casual sectors.
ZAXY Stand H30
From the creators of Melissa, Zaxy is the plastic shoe label guaranteed to capture little girls’ imaginations. Discover the bright and fun-loving ethos of the brand this season with a range of pumps, sandals and heels, all injection-moulded in a candy-scented plastic that is comfortable and recyclable.
FRODDO Stand H41
The new a/w 18 range from Froddo is the culmination of the brand’s many years of shoe-making experience and its extensive knowledge of the anatomy of children’s feet. Silver and bronze feature in the collection, plus new colours purple and cyclamen, and exciting new finishes such as a Bordeaux patent block and a green/black metallic mottled pattern. Novel prints include flowers designs and both pink glitter stars and blue glitter stars on a black background.
EMU AUSTRALIA Stand H35
Emu Australia offers all year-round styles for adults and children, built upon a strong ethos of being an ever-natural footwear brand. Emu selects the best natural materials available from its native Australia – including sheepskin and Merino wool – to create comfortable shoes and boots which are perfect for growing feet. The brand first introduced its children’s styles for s/s 18, and will build upon their successful debut at Moda Footwear this season.
BENSIMON Stand D16
Iconic tennis shoe Bensimon serves up its collection at Moda Footwear this season, setting itself aside as the world’s “most authentic, simple and affordable luxury shoe in the world”. The brand offers a texturally diverse children’s collection, adapting its signature sneaker silhouette with velvet uppers, intricate prints and deep autumnal shades.
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