6-8 August, NEC Birmingham
Moda Footwear returns to the NEC with a range of inspiring styles for little feet. Head for dedicated platform Mini Moda for specialist children’s collections, and don’t miss the kids’ ranges within the wider offer of Moda Footwear.
Spanish favourite XTi is a regular at Moda Footwear, offering a comprehensive range of styles for the entire family. Expect to see a wide range of on-trend sneakers for boys and girls this season, in eye-catching metallic finishes and a light palette suited to the summer months.
Bobux is renowned worldwide for its super-soft styles for little feet, and this season sees the brand diversify beyond its core offer to include new collaborations and striking metallic finishes. The brand is a specialist when it comes to pre-walkers and toddler styles, but actually offers a wide range up to school age and beyond.
Characterised by the spirit of its native Brazil, Ipanema is bold, bright and a must-see collection for kids this s/s 18. The brand only uses the most flexible of materials for growing feet, adapting all of its signature comfort properties for boys and girls in sizes infant 4 to 4.
The family favourite is located within the main area of Moda Footwear, but there are plenty of reasons for childrenswear buyers to venture beyond Mini Moda to discover what the lifestyle label has to offer. The brand will show directly to consumers for the first time this season – having previously shown via a distributor – and will unveil a wide range of children’s styles on its signature moulded footbed.
Superfit is strongly committed to producing styles that aid the healthy development of children’s feet. With 70 years of experience, the Austrian label is well-versed in creating footwear that parents trust and children want to wear, and this season sees the brand return to Moda with a comprehensive collection for both school and weekend wear.
Making its Mini Moda debut this season, Pablosky is a leading children’s label with a widely established global presence. The brand arrives at Mini Moda from Spain with a collection entirely made in its native country, with a strong focus on cutting-edge technology to keep each style ahead of its game.
Froddo is firmly established as favourite among children’s footwear buyers, thanks to its high quality materials, handmade production methods and 70 years of design heritage. The Croatian brand introduces new prints and colours this s/s 18, including striking lime green, baby pink, blue patent and tropical prints, along with a larger selection of sandals for summer.
Ren But is one of the leading Polish manufacturers of children’s footwear, producing textile shoes, leather shoes, rain boots and snow boots. Each design is marked with a Healthy Foot certificate and with OEKO-TEX ® Standard 100 – guaranteeing that they are free from harmful substances – and all offer anti-bacterial properties, breathable soles and shock-absorbing insoles. The brand’s debut at Mini Moda marks its arrival in the UK.
New to Moda Footwear this season, Unisa arrives from Spain with a comprehensive collection for women and girls. In particular, the brand will unveil a range of Mum & Me styles, designed to appeal to a wide range of consumers, and offering a wealth of in-store merchandising potential.