Wynken is a new UK label of unisex kidswear for 2-11 years. The 70-piece collection includes printed jersey T-shirts, sweatshirts, printed and plain woven trousers, shorts, culottes and shirts. In outwear, there are showerproof ponchos and for the winter season, wadded jackets and knits. A small range of accessories, including caps and socks, also feature, as do some pieces just for girls in dresses and skirts. The brand describes its look as “laid-back cool”. Use of colour, in single hues or combinations, is key. Prints are often graphic but to avoid hard lines, they are softened through over-dyeing or by being printed on to soft chambray bases with tonal colours.
The Bunting Tree
UK label The Bunting Tree offers gender neutral, 100 per cent GOTS certified organic cotton clothing for children aged 0-5 years. Bright and bold prints with a distinct retro feel are used across a small collection of T-shirts and long sleeved tops. The Bunting Tree launched with two weather themed prints, ‘Brollies & Blizzards’ and ‘British Summer’. More print designs and garments are due to be added to the collection soon.
Shapes of Things
Hailing from Scotland, unisex label Shapes of Things launched in 2012. The brand offers a 182-piece collection comprising a design-led yet functional kids’ range for 0-8 years alongside a small selection of adults’ and lifestyle products. The basic product line consists of T-shirts, sweatshirts, baby products, backpacks, cushions and blankets, all featuring a playful and interactive twist. In terms of design, Shapes of Things is all about geometry, and this is reflected throughout the range. Interesting shapes, textures and colours are all essential to its designs, with key pieces including the Polka Shapes Backpack and the Tri Tri T-shirts.
Born Free & Me
Designed and made in the UK, new label Born Free & Me is all about keeping children young, fun and individual. Designed to achieve the right mix of cool and practical, it offers gender neutral clothing for 0-4 years. The mix and match collection is mainly monochrome for ease of styling and prints are bespoke to the brand. Pieces include leggings, sweatshirts, bibs, blankets and bedding, with rompers soon to be added. In collaboration with independent designers, Born Free & Me releases designs one at a time, with each design used across a variety of products. For instance, the brand’s sloth design is available as leggings, bibs, blankets and cot bed sheets.
Kidult & Co
Established in 2015 by three friends, Kidult & Co is a British-designed unisex clothing and lifestyle brand for 0-6 years. A simple monochrome colour palette is combined with gender-neutral designs across short and long sleeved T-shirts, bodysuits, hats, jumpers and bibs. Statement T-shirts are key to the offer, with the a/w 16 collection including a ‘When I Grow Up’ design to encourage kids to follow their dreams and be who they want to be when they grow up, regardless of gender. Kidult & Co supports Action for Children, a UK children’s charity that mirrors the brand’s ethos that every child should be given the same opportunity in life. A donation to the charity is made from the sale of every Kidult & Co ‘Equality’ T-shirt.
Lil’ Cubs launched in 2015 bringing bold unisex patterns with a retro, Scandi twist to newborn babies and toddlers. The collection, which comprises around 27 pieces, uses 100 per cent premium jersey cotton and eco-friendly dyes. Prints include ‘Cloud & Bolts’, ‘Penguin’, ‘Rainbow’ and ‘Apple’. In terms of garments, Lil’ Cubs offers zip-up babygros – the zip fastening designed to provide a clean look as well as making it easier to use – and leggings with practical, cuffed ankles. Dribble bibs, swaddle muslins and muslin squares are also available.
Launched last year, Israeli childrenswear brand PeaceLove-Kids for 1-8 years offers a “unisex, urban mixture of comfort and coolness”. Key pieces include a bomber jacket with slanted front pockets, a peace-sign pullover, 100 per cent cotton baggy trousers with a monochrome print and elastic waistband, a hooded playsuit with all-over monochrome print and front zipper and the brand’s wardrobe essential, the high collar biker jacket. Hoodies, onesies, leggings, printed T-shirts and some dresses and skirts are also available.
Scamp & Dude
Launched in 2016, UK brand Scamp & Dude offers clothing for 1-6 years. The 28-piece collection comprises T-shirts, two styles of sweatshirt, two styles of leggings and a hoodie. The brand look centres on leopard prints, super heroes, lightning bolts, oversized sweatshirts and leggings while colours are grey marl and coral and green and navy melange. For an imaginative touch, a neon pink lightning bolt features on all garments, designed to act as a ‘superpower button’ that gives kids a burst of strength when they need it most. Elsewhere, the slogan “a superhero has my back” is featured on the back of plain T-shirts and sweatshirts to remind kids that a superhero is watching over them at all times. Women’s leopard print sweatshirts are also available to match the kidswear.