Leading UK baby sleep brand, the Gro Company, has appointed Amy Walker as design manager.
Walker brings with her over 10 years’ experience and joins the team from Lazy Jacks, a successful lifestyle brand in Devon, where she was the senior designer.
Walker, whose experience lies in creating strong, commercial stories throughout a collection, will begin her role designing for s/s 19, where she aims to build upon Gro’s strong brand identity with a new, modern twist.
Designing and planning ranges for both UK and international markets, she will also create trend and colour forecasts for upcoming seasonal launches and travel to suppliers and different countries around the word to find fresh and innovative fabrics.
“We are thrilled to have welcomed Amy to the team,” says Gro Company’s, Rob Pascoe. “Her appointment is a new role at the Gro Company and is sure to provide invaluable support as we continue to offer parents the best sleep products on the market.
He continues, “Thanks to 17 years of expertise, we are very proud to be the brand that parents trust when it comes to selecting sleep products for their baby and we want to ensure we satisfy the need for style, too – we are confident that Amy is the best person for the job.”
Walker adds, “Being a mother, the Gro Company has always been the trusted and well-loved brand in our home. I am excited to be heading up a well-established team of innovators at Gro and look forward to moving the brand’s vision forward.”