British baby clothing and accessories brand, The Little Tailor, has reduced its RRPs to be 30 per cent lower than 2017.
The reduction, enabled by strong sales and growth in units, sees the brand achieve the long-term goal of retailing items at a price it envisaged since launch in 2013.
“The biggest issue we used to have was stock replenishment when shops had run out,” says brand co-founder, Jane Dawes. “We can now afford to maintain our stock levels to alleviate this problem.”
Key items in The Little Tailor’s comprehensive babywear collection include cotton cashmere pieces, plush lined jackets, rocking horse sleepsuits and knitted pram suits, with luxury gift sets due to launch soon.
The Little Tailor has also launched a new retail website, which went live in November.
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