Opened on Saturday 3 February at Intu Braehead near Glasgow, the new shop is located in a 3,000 sq ft prime retail space close to one of River Island’s strong performing regional stores.
River Island’s Kids & Mini collections for children up to 12 years old are being sold in the new store.
“River Island came to us last year with plans for the first River Island Kids in the UK and we’ve been working with them closely to launch this exciting new store at Intu Braehead,” says Kate Grant, regional managing director at Intu.
She continues: “Intu Braehead is the perfect location to introduce this new concept to British shoppers for the first time thanks to its high annual footfall and expansive leisure offer, which creates compelling experiences for thousands of families every year.”
With over 1.1 million sq ft retail space, Intu Braehead is one of the largest shopping centres in the UK and hosts a number of leisure attractions including Scotland’s only indoor ski slope.