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New to UK childrenswear agency Little Icons for a/w 17 is organic and fair trade childrenswear label Sense Organics. Having established the brand in 1996, founder Kirsten Weihe-Keidel has been championing eco cotton production for almost two decades. The collection for 0-8 years combines soft, durable and fashionable clothing that is responsibly and sustainably manufactured, with a supply chain based on organic and socially certified long-term partners. Highlights include non-seasonal baby essentials that can be ordered throughout the year and a basics collection, which includes a premature range.

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