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In its latest collaboration, footwear brand Crocs has teamed up with SmileyWorld to release an exclusive line of Smiley icon Jibbitz charms to decorate its shoes.

Available in packs of three, the new charms feature some of Smiley’s most famous expressive icons and can easily be swapped and changed for a customised look.

Commenting on the collaboration, Smiley CEO Nicolas Loufrani, says, “Jibbitz are such fun, I really love them. Crocs is the only shoe brand that has developed such cool accessories for its products. We are really happy to work with them, and really happy that they have chosen to work with the Original Smiley brand. The two sets of charms we have selected for Crocs will with no doubt bring happiness to kids and adults alike.”

Smiley is the latest big licensing name to co-create with Crocs, following in the footsteps of brands such as Disney, Star Wars and Sesame Street.


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