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Start-Rite champions women in leadership programme

Jo Westaway has been appointed in the role of finance director and company secretary at Start-Rite Shoes following completion of a course designed to develop aspiring female leaders.

Formally head of people and financial controller at Start-Rite, Westaway recently undertook the East of England Women’s Leadership Programme.

Run by Pure Resourcing and People & Performance, the programme is designed to enhance confidence, develop leadership skills and support organisations through the role of a sponsor in parallel with developing women in senior leadership roles in business.

Westaway, who is a CIMA qualified accountant, says, “After 19 years with Start-Rite I have a solid understanding of the business, but more importantly, of the plans afoot to successfully develop our strategic business aims for the future.

She continues, “I am delighted to have been appointed as finance director and company secretary and very much look forward to working with the executive and senior management teams and the exciting journey we have ahead of us.”

Start-Rite’s CEO, Ian Watson, who also acted as Westaway’s sponsor on the programme, adds, “We are thrilled to appoint Jo as our new finance director and company secretary.

“Over the last 18 months she has shown great potential and has developed through a number of courses, including the Women’s Leadership Programme, which will prove invaluable to the business as we move forward.”


Jo Westaway
Westaway will work with the finance, ICT and HR functions, as well as with the wider business to further strengthen the management team at Start-Rite.

Now in its eighth generation of family ownership, Start-Rite Shoes has been creating quality, fitted-footwear for children for more than 225 years. Its history dates back to 1792 with the birth of the modern shoemaking industry in Norwich, where its head office is still based today.



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