Start-rite Shoes has appointed Val Barbour as the company’s new brand trainer.
Her appointment will further expand the existing brand training team, ensuring effective relationships with, and communication to, Start-Rite’s top retailers.
The team will also continue to look at opportunities to raise brand awareness and increase Start-Rite’s presence to drive sales opportunities in-store.
“I have a broad range of experience in footwear, but have always held a passion for children’s footwear,” says Barbour.
“I am absolutely delighted to be joining Start-Rite, a brand that is so highly respected and loved. I hope to play a key role in delivering the company’s plans to strengthen the business.”
Ian Watson, CEO of Start-Rite Shoes, adds, “It’s great to have Val on board – we’re sure she will be an asset to the business. Brand training and effective communication with our wholesale channel is vital to our success and Val will be a key part in making this happen.”