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Start-rite appoints brand trainer

Start-rite Shoes has appointed Val Barbour as the company’s new brand trainer.

Barbour has many years’ experience working for the Wolverine Group, in both brand training and sales roles, including for Hush Puppies.

Her appointment will further expand the existing brand training team, ensuring effective relationships with, and communication to, Start-Rite’s top retailers.

The team will also continue to look at opportunities to raise brand awareness and increase Start-Rite’s presence to drive sales opportunities in-store.

“I have a broad range of experience in footwear, but have always held a passion for children’s footwear,” says Barbour.

“I am absolutely delighted to be joining Start-Rite, a brand that is so highly respected and loved. I hope to play a key role in delivering the company’s plans to strengthen the business.”

Ian Watson, CEO of Start-Rite Shoes, adds, “It’s great to have Val on board – we’re sure she will be an asset to the business. Brand training and effective communication with our wholesale channel is vital to our success and Val will be a key part in making this happen.”



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