The number of sales made via mobile jumped by 78 per cent in the last six months compared to the same period the previous year according to ecommerce and digital agency, Visualsoft.
The data, pulled from over 1,600 UK retailers, also revealed total mobile sales revenue increased by 85 per cent year-on-year.
The biggest boost to mobile sales was seen on Black Friday, when mobile revenue sales spiked to more than three times the average daily total for the entire six-month period.
Visualsoft, which provides support to help retailers grow their businesses online, suggests the increase is indicative of the evolving ecommerce landscape and one which retailers need to pay close attention to.
“Mobile sales are booming as consumers increasingly look for the convenience and flexibility offered by shopping on-the-go,” say Tim Johnson, chief sales officer at Visualsoft.
He continues: “However, if a potential customer visits a mobile site which is difficult to use, it’s unlikely that they will make a purchase.
“Retailers must therefore take steps to ensure they are developing fully-optimised mobile sites to take advantage of this growth.
“Harnessing the power of social media is also critical. Huge numbers of consumers use phones and tablets to browse apps such as Instagram, Facebook and Snapchat on a daily basis, so a strong brand offering on these platforms, with a simple and effective click-through journey can provide a massive boost to sales.”