The Great British Baby Company, a brand dedicated to showcasing the best of British craftsmanship, only uses British suppliers.
It is also committed to the ethical production of its garments and the use of natural and sustainable materials wherever possible.
“We chose to use Hainsworth cloth, and specifically Hainsworth’s Vivid Hues Melton, for a number of reasons,” says Rachael Attwood, managing director at The Great British Baby Company.
“When making our children’s coats, it’s very important that we use cloth that is warm yet also durable; that is soft on young skin, that looks luxurious and that comes in appealing colourways – and Hainsworth’s Vivid Hues Melton ticks all of these boxes.
“The Vivid Hues Melton range is also pure merino wool, so it fits with our ‘eco-consciousness’ as a brand.”
A seventh-generation, family-owned business, A.W Hainsworth has been manufacturing premium quality woollen cloth at its Yorkshire mill for over 200 years.
Today, it integrates the traditional qualities of craftsmanship with cutting edge innovation and product development to meet the needs of a growing and diverse global customer base.
Julie Greenhough, marketing manager at A.W Hainsworth, says, “We’re delighted to be working with The Great British Baby Company as its traditional styles and love of British manufacturing complement our heritage and values perfectly.
“The children’s coats are made using time-honoured techniques to create nothing but the very best garments and we hope that The Great British Baby Company’s customers are as thrilled with the range as we are.”
Hainsworth’s premium woollen cloths are used for high-quality fashion apparel, costume design, academic uniforms and ceremonial military dress.