Luxury children’s footwear brand Young Soles has unveiled its s/s 18 collection, continuing the theme of evoking childhood memories which stays true to its brand ethos of bringing British heritage and contemporary styling to children’s shoes.
For the new season the brand took a vintage VW campervan to Epping forest, creating a campaign that showcased summer tones such as baby blue, pink suede and vanilla, alongside festival colours such as royal blue, red and yellow.
“I loved camping when I was a kid,” says Louise Shill, founder of Young Soles. “For our lookbook we sourced a vintage tent and sleeping bags and set up camp in the tufty grass of Epping Forest. Creating an early 90s festival vibe, the models wore bucket hats and oversized straw Stetsons, rolled up trackies, dungarees, short shorts, slogan t-shirts and they played until the sun went down.”
The new season, meanwhile, sees the introduction of “early walker” shoes with two new styles – Poppy, an ankle-high T-bar and Bertie, a Velcro fastening monkey boot – both on the brand’s signature EVA sole with stitch down construction.
These styles are available from size EU 18 to 24, sitting perfectly between the popular baby-padders and the rest of the collection.
Young Soles has also introduced additional larger sizes to its range with the new Joey wallabee boots, Alfie derby shoes and Lenny desert boots, taking the total number of styles available in the larger sizes (EU 36 to 40) to ten. These join returning favourites including the brand’s best-selling T-bar, Rosie, its Brando brogue and classic sandals, Pearl and Sonny.