CHIC – China International Fashion Fair has once again proven to be a showcase for new trends and an indispensable trading platform for the fashion business in China. From 28-30 March, 1,271 exhibitors in 17 product segments, including CHIC KIDZ, were in attendance across 117,200 sq.m at the National Exhibition and Convention Centre in Shanghai. The 30th-anniversary edition of CHIC also saw a record attendance of 148,983 visitors. This figure is nearly 45% more than the last pre-pandemic spring event in March 2019.

Commenting is Chen Dapeng, president of CHIC and the China National Garment Association. “We are very pleased with the very successful outcome of CHIC. The strong attendance shows the confidence of the textile and apparel industry in the promising future of the market, looking for new business partners and new business opportunities. CHIC remains the essential B2B event for the international fashion business in China.

“It is the meeting point where retailers from all channels and manufacturers meet, exchange ideas, and do business. Trends become visible, new collections reflect the wishes of consumers, and the fair offers transparency. The Chinese fashion market is currently undergoing a strong upgrade, the manufacturers’ collections are becoming more and more high-end, and, at the same time, consumers are becoming more quality-conscious and are willing to pay more for quality.

“The young Generation Z will significantly determine consumer behaviour. They already account for 23% of fashion consumers and 30% of online buyers in China. Other important topics are digitalization in the fashion industry, developments in sustainable fashion, and changes in retail and supply chain issues to be discussed among experts. CHIC takes on the role of a “solution provider” and driver of the industry.”

The next CHIC in Shanghai will take place on 28-30 August 2023. For further information, please click here.