Lifestyle trade show Top Drawer is partnering with cultural strategy agency Flamingo for the second consecutive season. Subsequently, Flamingo has identified five key trends ahead of the S/S20 edition of the show on 12-14 January 2020 at Olympia London.

Firstly, Flamingo identifies trends through its trend forecasting methodology, which involves continuous analysis of the macro shifts driving large-scale cultural change.

Over time, these macro shifts impact consumption patterns, product preferences and belief systems, which result in trends.

In the early stages of these developments, innovative businesses, brands, technologies, early adopters and social movements – called ‘indicators’ of change – begin to appear, visibly signalling the growth of new consumer needs.

Flamingo then takes these large consumer and cultural trends and filters them down into actionable product direction, marketing concepts and visual strategy recommendations.

Whether the overarching trend is ‘Omni-wellness’ or ‘harmonious systems’, it traces these big ideas down into product and retail environment updates and evolutions to align with consumer attitudes and expectations for the new seasons.

The following trends are specifically for 2020 and will debut exclusively at Top Drawer.

 

 

Playful Chromatics

Fun-filled rainbow palettes of block colours that bring modernity through mid-tone brights. Varied hues are achieved through mixed material densities. Key colour neo mint adds to a positive and fresh start for 2020.

 

 

Rare Bloom

Powerfully pigmented florals are grounded with soft brown leathers. Florals add deep intensity of reds, oranges and purples, clashing with acid lime and tempered with soft peachy coral. A fantasy garden that both soothes and excites the senses.

 

 

Refined elementals

Minimalist luxe in a subtle palette of neutrals, greens and blush. Both chic details and textures add sophistication to the everyday. Smooth, circular forms soften and create a tranquil environment.

 

 

Serene Warmth

A late afternoon, relaxing natural theme with touches of glamour. Dappled sun warmth and cool shade colours are juxtaposed in the raw fabrics, rich prints and smooth pale marbles and concrete.

 

 

Unadorned Tactility

New interpretations of traditional materials and techniques for a new decade. Aged and natural patterns are hyper-real in both blues and bright greens. Furthermore, organic print and textures layered onto geo shapes give a bio-futurist look.

Top Drawer S/S20

Top Drawer S/S20 will showcase 1,500 brands – both established and brand new – across PLAY, Home, Gift, Greetings & Stationery, Fashion, Craft, Spotted | Pulse, Wellbeing and the Food Emporium.

Registration for Top Drawer S/S20 is now live. For further information visit the show’s new website, which includes tools to allow buyers to easily browse and request meetings with exhibitors.