Hammerson, on behalf of the Dundrum Partnership, has confirmed that Ireland’s leading luxury retail store, Brown Thomas, is opening a flagship store at Dundrum Town Centre, Dublin.
The signing marks the latest stage of Hammerson’s strategy to step-up the brand mix of its flagship destinations; introducing leading brands and offering customers an engaging experience.
Following a complete refit of the existing retail space, the store will launch in the first half of 2021. Plans are to employ over 400 people when open.
The new store, which will complement the brand mix at Dundrum, will trade over two levels. This will comprise over 63,000 sq. ft, with a net retail sales area of 45,000 sq. ft.
Brown Thomas’s vision is to create a contemporary store that mixes physical and digital.
Commenting is Donald McDonald, managing director of Brown Thomas Arnotts. “We are delighted to have secured a new enlarged store at Dundrum, one of Ireland’s leading shopping centres.
“We have been looking for a larger space in the centre for a number of years to enable us to deliver a more enhanced customer experience. And, in particular, to help grow our successful BT2 business there.
“Brown Thomas Dundrum will reflect the considerable investment we’ve made in recent years to make our stores and online platforms exciting and inspiring destinations for our customers.”
Customers can expect unrivalled product ranges and innovative new retail and digitally-enabled concepts at Dundrum once opened.
Also commenting is Mark Bourgeois, Hammerson’s managing director for the UK & Ireland. “Across our portfolio, we’re proactively shifting the brand mix and re-purposing department store space to ensure our brands and experiences are as attractive and engaging as possible.
“Brown Thomas is one of Ireland’s most iconic and successful retail brands. Not only does it have a cherished heritage, but it also delivers an extraordinary experience every time you visit.
“The investment from Brown Thomas will transform the department store line up at Dundrum, replacing two levels of the existing House of Fraser store.”
Click here for further information on Brown Thomas.
