Kids Insights, the global leader in kids’ market intelligence, has announced a major upgrade for its real-time data portal.
Portal 3.0. has an entirely refreshed look and feel. It has also been redesigned to make it even easier for users to access intelligent insights.
Insights are generated from the data obtained through surveying over 2,000 children each week across seven countries and three continents; this equates to more than 105,000 globally per year.
By collecting data continuously, Kids Insights is able to uncover current, emerging and flash trends.
It also enables the market intelligence company to better understanding the attitudes, behaviours and consumption patterns of children.
The portal tracks the entire, inter-connected kids’ ecosystem; from the toys and games they play with, to their favourite brands, books, video games and devices.
The Kids Insights user interface is friendly and easy to navigate. It puts clients in control of the data, giving them the ability to view, filter and interrogate it to their specific requirements.
This includes age, gender and regions of the target audience. It also has a ghosting feature that provides a quick and easy overview of whether cross-references are over/under indexing.
The live-data portal enables businesses to gain key insights, helping inform their advertising, content, licensing, marketing, product and sales strategies.
Over the last two years, the portal has developed from an early concept to a powerful tool used by some of the biggest brands in the world. Examples include the BBC, Disney, Kraft, Formula 1 and most recently Mattel, MediaCom and Pokémon.
Through its platform, Kids Insights has already identified a series of trends in the UK and US earlier than most. For instance, the rise of the Fortnite phenomenon; the growth of TikTok; and how the rapid uptake of smart speaker technology in the home is creating ‘Generation Speak’.
Commenting is Kids Insights’ CEO, Nick Richardson. “When we started, our vision was to become the market research company of the future. We believe that market intelligence and data have never been more important and whilst existing market intelligence is useful, it is fundamentally flawed.
“If the previous version of our portal was award-winning, then we believe it is now setting the standard in the industry. With its revolutionary touch interface and new smart features, our real-time data portal gives our clients absolute confidence in making correct business decisions.”
For a free demo of Portal 3.0, please click here.
