Kids Insights, part of the Insights People, is launching a new series of Global Insight Reports. The reports, which will cover eight sectors including fashion, devices and video games, kick-off in March with the Toys & Games report.
Undertaking the analysis is industry expert Utku Tansel, the company’s new head of Global Insights Reports. Tansel has 15 years’ experience in research and analysis and has worked for companies such as Euromonitor and WARC.
“I am really excited to join The Insights People, says Tansel. “I have been extremely impressed by their approach and look forward to working with them to develop these global reports, which firmly establish them as the global leader in kids, parents and family market intelligence.”
The reports will be based on Kids Insights surveying 125,000 children across eight countries and four continents each year.
Launching in March 2020 will be the Toy & Games Report 2020. Following this will be the Video Games Report 2020 (April 2020); the Food and Drinks Report 2020 (June 2020); the Electronics Report 2020 (August 2020); the Health and Beauty Report 2020 (September 2020); the Clothing Report 2020 (October 2020); and finally, the Marketing & Engaging Kids Executive Report 2020 (December 2020).
Commenting is Nick Richardson, CEO of The Insights People. “In the last 12 months, we have firmly established ourselves as the global leader in kids’ market intelligence. We are now perfectly positioned to provide clients with a global viewpoint based on our considerable data.
“This enables us to offer sector-specific analysis and insight, which further helps our clients understand the attitudes, behaviour and consumption of children relating to their product areas. As we grow into other regions, we will be able to incorporate that data into these reports.”
Toy & Games Report
The Kids Insights Global Toy & Games report will cover how the toy industry is adapting to transformative times; embracing both sustainability and inclusivity while AR & AI push limits on innovation, driven largely by ever-rising smartphone/tablet penetration among children.
In the US, a substantial 63.5% of 3 to 9-year olds own a tablet. Plus, 65.1% of 10 to 14-year olds own a mobile. Kids Insights’ data also highlights that 66.2% of parents spend up to £49 (US$64.40) on toys and games on a monthly basis in the UK.
Within this bracket, women make 82.8% of purchases. In pocket money toys, kids’ rising financial empowerment is driving sales. In Italy, puzzles accounted for almost one-fifth of all pocket money toy purchases in 2019, the highest in the world.
Streaming wars will also increasingly shape content, while the potential and growth from YouTube and Gaming licensed products are also high. Research shows that the kid-spending economy on toys and games in the UK is worth £969m ($1.26bn) and $5.95bn in the US.
For further information on Kids Insights and how its Global Insight Reports could help your business, please click here.
