Leading baby and nursery retailer, Kiddies Kingdom, has introduced a host of new measures as part of its approach to welcome customers back into its showroom in Dewsbury, Yorkshire.

Following the recent government announcement allowing non-essential shops to reopen, Kiddies Kingdom has adapted its luxury showroom to ensure it can open safely without impacting on experience.

This new way of shopping will allow new and expectant parents to book an allocated slot online. They will then attend a one-to-one personal shopping appointment where they can touch and feel products; all whilst complying with social distancing measures.

The Kiddies Kingdom store is the largest baby and nursery showroom in Yorkshire.

Whilst lockdown has caused parents to turn online for baby essentials, the Kiddies Kingdom team is aware there will always be a need to touch and feel certain products.

 

 

Showroom experts will safely greet parents-to-be upon arrival.

They will then provide advice and guidance around key purchases. Plus, with 9,000 sq. ft of space, shoppers can browse safely and at their own pace. Additional safety measures include increased cleaning and contactless only payment.

Commenting is Mohammed Patel, Kiddies Kingdom’s managing director. “We are delighted to be able to welcome customers back to our showroom. We feel there is no better time to launch our 1-2-1 consultations.

“Despite us being predominantly online, we recognise there’s still value in physical stores, especially in the nursery and baby industry. We are aware that items like car seats and pushchairs are a one-time purchase; parents want to feel confident in making such key decisions.

“We have over 150 brands available and with experienced and knowledgeable showroom experts on hand, we are proud to be offering a one-stop-shop for new and expectant parents to purchase all the baby essentials they need whilst also complying to social distancing.

“We’ve had phenomenal feedback since reopening, already booking 464 appointments in less than three weeks. We are confident this is going to be a positive move for both the brand and baby and nursery shopping moving forward.”

 

 

Following a successful trial period, customers are now able to book 15-minute browsing, and 30 minute and 1-hour appointments from Monday to Friday.

Store manager, Jumaimah Hussain, adds; “Our staff are some of the best in the industry and have a breadth of knowledge across all of our brands and advice for parents and parents to be.

“We have adapted processes and ways of working as part of reopening in line with health and safety guidelines. This includes disinfecting products after testing, regular cleaning services and Perspex screens.

“We want to maintain an approachable and relaxed environment to create the best possible experience for our customers; ensuring they walk away feeling at ease and satisfied.”

Click here for further information regarding Kiddies Kingdom and its new appointment service.