Mango Kids, the Mango fashion line aimed at children, is extending its designs to include the adolescent age group. This new collection is being launched to market under the Teen brand name and is aimed at adolescents aged 11 to 15 years.
The designs adopt current casualwear trends. However, they also leave room for personal expression, allowing youngsters to begin defining their own style. The capsule includes both casual and formal product lines.
The Teen capsule is available online and in selected stores.
The collection is available in selected stores in several countries, including Spain. After the initial launch, the company aims to gradually increase the number of countries in which this new collection is available.
Mango Kids is present in over 70 countries. Since its launch in 2013, it now has over 530 stores worldwide. Together with Man and Violeta, it accounted for 18% of the company’s sales last year.