Minimalist childrenswear brand The Simple Folk has launched its a/w 20 collection with an invigorated sense of drive, purpose and commitment to lead the slow fashion movement forward.

Created from a place of reverence and the emergence of a kinder, more mindful world, The Simple Folk’s a/w 20 line reflects the lessons of the past few months. It also marks a return to the rootedness of family.

Humbled by the cathartic lessons of this year, co-creators Jamie Morea and Abi Brown channelled their energy into a collection of sustainable and ethical play clothes for 0 to 10 years.

 

 

Highlights include an increased range of sizes. There are also new fabrics, including vintage-style corduroy and durable denim. The colour palette, meanwhile, is refined, rich and earthy.

Commenting is brand co-creator, Abi Brown. “This collection feels particularly near to our hearts. It embodies the new depths of who we’ve become as individuals and as families over the past several unprecedented months.

“We created this collection in celebration of our newfound knowing of all that matters most. Our wish is that all wild-hearted babes end this year completely enveloped in wonderfully soft, minimalist, non-toxic and sustainable clothing that is made with love from start to finish.”

 

 

Morea and Brown dedicate themselves to preserving the simple magic of childhood.

Fostering family connection and using consciously-sourced, non-toxic fabrics and dyes that are GOTS and OEKO-TEX® certified are paramount. They also intentionally craft timeless and practical pieces so that each garment can be worn for years and passed between siblings.

Subsequently, the entire collection focuses on heirloom pieces to reduce the chances of the clothing ending up in landfill or oceans. The result is a sophisticated, high-comfort assortment of nature-inspired styles; from playsuits, rompers and dresses through to knitwear, denim and outerwear.

An eco-friendly, GOTS certified factory produces The Simple Folk’s clean and organic fabrics.

The factory in Portugal runs on green energy from solar-generated power. Plus, professionals and local artisans cut, sew and dye each garment in an empowered and healthy environment.

 

 

Morea and Brown are also proud to support organizations committed to children’s empowerment and education worldwide. Most notably, the Kikulu Foundation and Malala Fund together with Pencils of Promise.

Also commenting on the collection is Jamie Morea. “Our devotion to supremely soft and sustainable clothing with ethical values continues to be our driving force. As we continue to advocate for slow, health-conscious fashion at every stage of the supply chain, we’re also focusing on celebrating diversity in all we do; being a source of inspiration for our community as we share parallel journeys of parenting and caring for our world.”

Click here for further information on The Simple Folk. For wholesale enquiries, please click here.