JUST A CARD Indie Week on 23–27 November 2020 is the colourful, independent alternative to Black Friday; celebrating independent shops, artists, makers and small businesses.

Since 2015, JUST A CARD has been showing the value to both customers and independent businesses of shopping small. Every sale, however small, is the difference between a vibrant creative community or a boarded-up business.

The grassroots campaign works to encourage people to buy from artists, makers, independent shops and small businesses. It does this by emphasising that every sale, even just a card, is vital to their prosperity and survival.

Now in its fourth year, JUST A CARD Indie Week is calling for people to support and buy from independent businesses during the crucial Christmas retail period. Especially following this challenging year.

 

 

An antidote to the fast-purchase culture of Black Friday, JUST A CARD Indie Week welcomes everyone to celebrate their businesses as well as those they value; to showcase their communities and to tell their own stories both on and offline.

The week will include a five-day Instagram challenge

Last year, the Instagram challenge featured across the BBC and beyond; resulting in over 70,000 people celebrating their independent businesses and those they love.

The campaign is supported by high profile names including Sir Michael Palin, Felicity Jones, Nathalie Emmanuel, Twiggy and Lauren Lavern.

Click here for further information.