Peanuts Worldwide is collaborating with sports company PUMA for a line of footwear, apparel and accessories for kids and adults featuring Charles M. Schulz’s classic characters. The deal was brokered by WildBrain CPLG’s German team.

The kids’ Peanuts collection encompasses visuals of the characters playing sports including baseball, football and more. In a variety of items for both girls and boys, the collection features hats, backpacks and classic T7 tracksuits. Key PUMA footwear styles including the Mirage Mox and Ralph Sampson will also be available in junior, preschool and infant sizing.

 

 

The adult offering sees the launch of classic PUMA styles featuring members of the Peanuts gang. This includes Charlie Brown, Snoopy and Woodstock in basketball-inspired scenes. The clothing will bring a collection of T-shirts, hoodies and sweatpants for both men and women. The footwear includes the Future Rider and classic basketball style, the Ralph Sampson. Rounding out the adult items in the range are beanies and a backpack.

 

 

Commenting is Tara Botwick, senior director, Territory Management EMEA for Peanuts Worldwide. “The PUMA x Peanuts collaboration brings together two iconic and internationally loved brands. We’re confident both kids and adults will love the sportswear and accessories that mix PUMA’s distinctive styles with eye-catching Peanuts art in a line full of character, imagination and nostalgia.”

The PUMA x Peanuts collection is now available online as well as at PUMA stores and select retailers.