Further enhancing its move into children’s categories, the Royal Horticultural Society (RHS) has announced its very first collaboration on children’s clothing.
In association with the RHS, the George brand has produced a collection of children’s clothing and accessories. The license has been awarded to George for a special new range aimed at 1 to 7-year-olds.
Items include shirts, T-shirts, hoodies, dresses, shorts, boots, backpacks and rainhats.
The George design team collaborated with the RHS to create a print direction featuring hand-drawn illustrations. Designs include smiling vegetables, bright garden tools and colourful tractors.
There are also slogans encouraging kids to reconnect with nature and grow plants and vegetables. For instance, “I am growing every day” and “You can find me in the garden”. Plus, the collection’s tagline, “Let’s go and grow”, can be found in back neck prints, back neck tapes and packaging.
To further underline the joys of gardening, swing tags have been designed in the shape of flowerpots. The RHS branding, highlighting the RHS tree and shield, is also clearly visible on the sew-in tags and packaging.
The RHS kids’ clothing range launches on the 1 April in Asda stores.
Commenting on the range is Estella Arroyo, Product Design Profession Lead at George. “This collaboration between George and the RHS is aimed at producing a collection of products that are beautiful to look at, great to wear, and support a worthwhile message in a fun way.
“We are very proud to be collaborating with the RHS on this wonderful range, which has been worked through by two companies who have the same values in mind. We’re delighted with the final product, which displays both quality and style and encourages children to get outside and grow.”
Cathy Snow, Licensing Manager, RHS, adds; “This is our very first collaboration on children’s clothing. The results in terms of products, packaging and design have exceeded our expectations. And, of course, the whole range brilliantly supports our key message – to encourage everyone, no matter their age or ability, to ‘get growing’. This line has been a joy to work on and I think it will delight its young target market as much as it has delighted us.”
