Retailers can now apply for a place on Brand Licensing Europe’s 2021 Retail Mentoring Programme. Thanks to the organisers offering a fully virtual as well as hybrid option this year, invitations to take part in the free-to-attend, CPD-accredited course are being extended to retailers from Europe as well as the UK for the first time.

The BLE Retail Mentoring Programme is now in its 11th year. Retailers among the hundreds of alumni include Marks & Spencer, John Lewis, Selfridges, Toymaster and also The Entertainer.

Through a series of seminars and workshops as well as 1-2-1 consultancy sessions, the 2021 BLE Retail Mentoring Programme schedule includes:

• May: One-hour introductory meeting (virtual).
• 17-18 June over two half-days: Licensing Essentials Course delivered by Licensing International (virtual).
• June: The option to virtually drop into Max Publishing’s Licensing Awards judging day and also cast a vote.
• August-October: Spend around 2.5 hours on a personalised brand owner experience day (live and/or virtual).
• 5 November: Half-day Licensing for Retail seminar (live/virtual).
• 17-19 November: VIP admission to Brand Licensing Europe, where retailers can spend up to three days at Europe’s leading licensing event (live/virtual).

Commenting is Anna Knight, VP of Licensing, Informa Markets. “We come across branded consumer products every day – from V&A notebooks to Pokémon backpacks – but it’s not always obvious how brands can help to drive footfall and create additional revenue for retailers. The Retail Mentoring Programme offers European retailers the chance to better understand every aspect of brand licensing; providing them with all the tools needed to successfully get branded consumer products onto store shelves.

“With the growing importance for retailers to stand-out, the programme covers everything from identifying new trends, finding and securing the right partners and suppliers, and driving a great customer experience through branded products. It means so much to us that we’ve been able to support over 400 retailers on the programme over the last 11 years. We’re really excited we can now welcome European retailers to join us for 2021.”

Retail Mentoring Programme delegate benefits include:

• Insight from best-in-class retailers, agents and brand owners on how successful licensing partnerships are delivered across a range of categories from apparel to homeware.
• Brand owner experience days; retailers can spend a day (in-person or online) with a leading brand to better understand what goes into a successful licensing partnership.
• Brand discovery sessions; find out who owns what brands as well as how to build relationships.
• Visual merchandising workshops; learn how to make consumer products stand-out both online and in-store.
• Introductions to important new contacts and social events within the licensing industry.
• Practical insights into building a licensing programme.
• Understanding critical legal, technical, financial and licensing terminology.

Retailers can apply for a free delegate place on the programme here. Applications will remain open until Friday 28 May. For further information on Brand Licensing Europe, please click here.